> For the complete documentation index, see [llms.txt](https://sayve-protocol.gitbook.io/sayve-litepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://sayve-protocol.gitbook.io/sayve-litepaper/overview/background.md).

# Background

Language is an essential life skill, but many people find it difficult to learn. Motivation is key here. We learn best when there is **intrinsic motivation** - a genuine interest or a need in our social and occupational aspects of life. For example, meeting someone of a different ethnic background, or starting a new life in a foreign country. However, many lifelong learners often give up mid-way through their language learning journey. This is due to a lack of aforementioned intrinsic motivation, or an absence of effective and practical learning opportunities.

Paradoxically, in spite of these struggles with consistency and commitment, **people have always paid to learn languages**. This purchasing behavior has only grown rapidly with the emergence of digital applications.

Research data has shown that the current $60B D2C language learning market will double by 2025\[1]. Digital applications are set to lead the charge, and are expected to triple their growth. Language learning is materially underestimated due to a traditional offline market, with a strong yet recent surge in digital growth. Both our demand side model, and supply side build, suggest a $115B+ market by 2025\[1].

Even with language learning's significant market size, there are several concerns from lifelong learners that have yet to be addressed. “How do I keep learning the language? How do I stay motivated? And how can I learn more effectively?” This is where **extrinsic motivation** can assist. Numerous psychological studies have proven that intrinsic and extrinsic motivation can work together to form a virtuous cycle (essentially a positive feedback loop), which further strengthen and sustain learning behaviors in education\[2]\[3]. This is very much the reason we have developed the Learn-To-Earn mechanism for our dApp.

Instead of paying endlessly for learning, you can get paid for learning practical knowledge and skills. That’s now possible with SAYVE.

```markup
[1]: Education Intelligence Unit. “$60B D2C language learning market to double by 2025, led by digital delivering 3X growth.”
[2]: Noels, Kimberly A. "New orientations in language learning motivation: Towards a model of intrinsic, extrinsic, and integrative orientations and motivation." Motivation and second language acquisition 23 (2001): 43-68.
[3]: Slavin, Robert E. "Can financial incentives enhance educational outcomes? Evidence from international experiments." Educational Research Review 5.1 (2010): 68-80.
```